НАЛАГОДЖУЄМО ЗВ'ЯЗКИ
ДОСЯГАЄМО
РЕЗУЛЬТАТУ
КОМПЛЕКCНИЙ DIGITAL-MARKETING
YOUR DIGITAL AGENCY
BLOGGER
Kushnir.report is the blog of Daria Kushnir, candidate of economic sciences, owner of the Re.Port accounting firm. Darya is a practicing accountant, formerly a teacher at an economic university. Her blog is a breath of fresh air for entrepreneurs. She talks about accounting matters in an understandable language, gives examples, reminds about the deadlines for inspections and reporting in interactive format.
The purpose of the project
To simplify the relationship between the entrepreneur and the tax authorities. To explain in simple language and in a timely manner all relevant changes in accounting.
We also highlight sub-goals:
- to increase the percentage of financially literate and responsible population of Ukraine. After all, how many novice entrepreneurs conduct their business in a gray manner due to banal ignorance of laws, belief in myths that paying taxes is expensive and optional;
- to protect from fines, help reduce the tax burden on business;
- to increase the recognition of Daria's business — the Re.Port company through the recognition of Daria's personal brand.
Target audience
In this project, we have 4 directions of our target audience:
1. Practicing specialists in the field of accounting.
2. Business owners who want to know all the current trends in the legislative field and delve into their company's accounting. 3. Students of specialized universities and specialties who want to build a career as an accountant.
4. People who are interested in the topic of business and finance, because they plan to start their business in the country.
What do we do for this blog?
We developed an advertising strategy for several communication channels — Instagram, Telegram channel. We create a visual identity due to design and selection of personal Daria’s photos.
PM is constantly in contact with the blogger. The designer updates the style of the page and makes a single composition.
Latest implementations
1. We created a Telegram channel, where we publish all useful author files from Daria specifically for entrepreneurs. These are tables, sample documents, etc. You can join the channel for free
2. Also separately, Daria develops important content for entrepreneurs and accountants, which can be purchased through Direct for a small cost. More details below
Special project
Sale of a unique accounting book created by Darya. We made a video with a demonstration of the book and put it on the page (a general news feed from Daria) and on Reels. Launched advertising campaigns with different advertising layouts for different audiences. Such a book can be purchased on Instagram account (in Direct) Kushnir. Report for a small price (199 UAH)
We got good results and a lot of feedback from users. We launched a post for advertising, and they began to contact us in Direct about buying the book. $30 was spent and 25 books were sold, earning $172.
