НАЛАГОДЖУЄМО ЗВ'ЯЗКИ
ДОСЯГАЄМО
РЕЗУЛЬТАТУ
КОМПЛЕКCНИЙ DIGITAL-MARKETING
YOUR DIGITAL AGENCY
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CASTA VINODELOV
Leading store of equipment and materials for home winemaking. B2C segment.
The Winemakers' Caste is a store of equipment and materials for creating unsurpassed house wine. It is represented in 4 countries.
The purpose of the project
Become the leading store in the B2C segment in 4 countries. Create the most convenient and fast for the client communication platform in social networks. Create a community of winemakers - to raise interesting topics in publications that encourage subscribers to communicate with each other in the comments. Get acquainted with the rich assortment of the store.
As well as at the request of subscribers to provide detailed high-quality advice from employees of the Wine Caste.
Target audience
Winemakers who produce wine in small / limited quantities are home winemakers. Our target audience is mostly facebook surfing. It is also available on Instagram, but we distribute the advertising budget, distributing most of it on Facebook. We also created a telegram channel, which attracted regular customers. There we publish our news, and in the description left a working telegram-contact of the leading manager.
What did we do?
Chosen communication channels for business. And created an accurate visual.
Unique design of posts, which alternates with photos.
What is our page about?
Since one of our tasks was to create a community of winemakers, we decided to make it appropriate to make a news portal where users can get interesting information, news, humor and learn about products and be able to buy them.
Useful
content
Entertaining
content
Sales
Statistics of our accounts
January 2022
fb:
coverage - 147 465
involvement— 3830
subscribers - +155
inst:
coverage - 9533
views - 33959
subscribers - 91
profile visit - 723
Example of an organic publication
Advertising budget for both placements - 100
We aim to improve our monthly figures by at least 5% without increasing the budget - optimizing campaigns, introducing new tools.
How did we make sales?
Of course, thanks to targeted advertising. The goal of our advertising campaigns is to get as many people as possible interested in our offer and contact us at Messenger / Direct, so that we can pass on their contact number to managers. The purpose of the campaigns is to send messages. Below are the best indicators.
October 2021
The first company
The result: 159 messages, $ 0.37 each
The second company
The result: 73 messages, $ 0.19 each
November 2021
The first company
The result: 109 messages, $ 0.55 each
The first company
Result: 52 messages, $ 0.29 each
December 2021
84 messages - $ 0.71
22 contacts
Example of an advertising publication
What have we achieved?
In order to promote the brand, we have created a fast and convenient communication platform, which is both a news portal and a trading platform. One of the goals was to create publications with interesting topics that would encourage users to communicate. You can see one of the following publications and comments to it: